Collaborative consumption has become an important and growing element of the economy in many countries.
Collaborative consumption has become an important and growing element of the economy in many countries. This new market mechanism, based on sharing, swapping, trading, or renting products and services, enables access over ownership. From car-sharing to fashion rental, the collaborative economy has transformed the way consumers access goods and services.
The rise of collaborative consumption is driven by several factors. First, technological advancements such as mobile apps and online platforms have made it easier for individuals to connect and share resources. Second, growing environmental concerns have led consumers to favor access-based models over traditional ownership. Third, the economic benefits of collaborative consumption, including cost savings and increased convenience, have appealed to cash-conscious consumers.
As the collaborative economy continues to expand, businesses and policymakers must adapt to this evolving landscape. Establishing regulatory frameworks, addressing labor issues, and fostering trust between providers and consumers will be crucial in shaping the future of collaborative consumption. Embracing this shift in consumer behavior presents both challenges and opportunities for organizations seeking to stay relevant in the modern marketplace.
For more detail, I invite you to consult the more detailed document which is available
A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors
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